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Gardenio is a new kind of garden club on a mission to empower the next generation of lifelong food gardeners. This video introduces you to the cofounders, Roman and Chelsea, what they’re building, and “why” they’re doing the damn thing. Gardenio brought on Red Riding Hood to capture their story — from the cinematic why video, to the explanatory “how it works” video, product and lifestyle photography.

“We recently worked on a big project with Red Riding Hood Productions on our Why video, our How It Works video, and all the beautiful product and lifestyle photography you now see on our website and our ads. Had a fantastic time working with such creative, communicative people who care about using their talent to tell stories that deserve to be heard”. 

– Roman Gonzalez, CEO of Gardenio