Project: Editorial Fashion Cover Photoshoot

District by Midway, in partnership with Texas Monthly Studio, approached us for a fashion-forward, lifestyle cover photoshoot with the theme “gameday.” They were looking for an editorial spread to feature the shopping center, Century Square, about what to wear during the ever-important Fall Game Days in Aggie-Land. The only requests were to source from select stores in the Century Square shopping district and have a couple as the models. The rest was up to us.

Red Riding Hood Productions prides ourselves on being able to take a project from ideation to completion, meaning we truly can do it all (or mostly all). We hired and hair and makeup artist to give our models a few fresh-yet-timeless looks, but tackled every other aspect of the shoot ourselves, including the styling. We knew we needed to appeal to a wide audience – from Texas A&M students on a budget to the alumnus who had some money to spend. Using this range, we selected timeless pieces like a stunning suede jacket with a hefty price tag to more affordable corduroy hot pants from a youthful boutique. We knew we wanted to touch on the Aggie color scheme without every look being too on the nose. We sourced from our own wardrobe, being scrupulous with relevant details like a gold necklace with the letter “R” that Amber inherited from her Grandma Ruth – “R” in the photoshoot could easily stand for the Aggie mascot, Reveille. Bonus! Amber brought her dog Rambler on the trip and the client requested we bring him out for a few of the photos, and he even made it into print. You can check out a digital version of the printed magazine here, including links to the specific pieces we sourced from local boutiques to style the shoot.

photoshoot Austin texas

Can we say the results are absolutely stunning? We’re obsessed. Truly. The couple in the photoshoot is a real-life couple, Cozy and Bobby.  Their natural style fit with the theme and they even brought multiple pairs of their own cowboy boots to set. Working with them was a dream, they oozed chemistry and ease, and are just genuinely kind and warm people. Our models are naturally gorgeous, but with our hair and makeup artist’s touch, they were elevated to fashion magazine status. The cover photo HMU look reminds us of Selena, and it just can’t get better than that. The outfits struck a chord with the age range of the Aggie game day audience – from college-age to those who graduated 40 years ago. The locations coordinated harmoniously with the outfits, creating an effortless flow of fashion and fun.

Fashion photoshoot
Fashion photoshoot
Fashion photoshoot
Fashion shoot behind the scene Austin texas

INTERESTING ASPECT

Fashion shoot behind the scene Austin texas

Fun fact, Amber and Cassandra’s first collaboration as a duo was for Texas Monthly Studio. Cassandra has a history in fashion, lifestyle, and editorial photography and Amber as a freelance video journalist/producer who worked with Texas Monthly. When Amber was approached by Texas Monthly Studio to produce a product photography shoot for their 2018 holiday gift guide, she knew it was an opportunity to create with Cassandra, someone she had known about and admired for years. That initial project in 2018 was such a success, that Red Riding Hood Productions was born out of it just a few months later. So this project felt full-circle for us – going back to our roots as freelancers and reminding ourselves of where our company started.